Redefining Hotel Search in Southeast Asia

Agoda’s app needed a way to reduce the visual clutter it had become associated with, while still keeping a distinguishable architecture and easily identifiable language that represented various features within the accommodation market.

Sarah led a three team design sprint to explore new directions for the app product on an end-to-end user journey covering search, property, and checkout pages. In tandem, a rebrand was executed for the internal CMS tooling system for property management. The brand was designed with the intent to evolve the product into AI. Sarah presented results and led workshops with senior executives in the organization throughout the process.