Revamping PayPal’s invoicing platform
PayPal’s invoicing tool helps merchants globally create estimates, track payments, and set reminders within their dashboard. In 2024, I led a redesign of the invoice creation page to boost conversion rates and better serve PayPal’s diverse merchants.
Client
PayPal
Service
Digital product design
Role
Senior product designer
Duration
9 months
Year
2024
Since 2021, PayPal’s invoicing product has seen a steady decline, with churn affecting both new and long-term users. While improvements were made for first-time users, by early 2024, long-term users were leaving due to usability issues with the invoice creation page.
The product worked for simple invoices but lacked advanced features for merchants sending multiple invoices. My task was to redesign the interface to balance simplicity for new users with powerful tools for experienced merchants.
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"A partial rollout led to ... a 2.2% boost among first-time users"
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The redesigned interface uses progressive disclosure, starting with a simple layout that expands to show advanced features as needed. It also remembers user preferences for a consistent experience.
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A partial rollout resulted in a 0.2% increase in overall conversion rates and a 2.2% boost among first-time users, leading to over 10,000 additional invoices sent each month.
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