Coop is one of the largest grocery store chains in Sweden, operating under a unique model of cooperative ownership. Unlike traditional retail chains, Coop is owned by its members, which gives customers a stake in the business and a voice in its operations.

With a long history, Coop has accumulated a variety of digital services and offerings over the years, using multiple platforms and digital touch points. The challenge with such a spread-out infrastructure is the increasing costs and a less-than-smooth user experience. Coop addressed this issue by attempting to simplify the experience and consolidate key customer services under its main digital channel, the Mitt Coop app, creating a more streamlined and cohesive user experience.

As part of the Coop App team, I played a key role in developing this conceptual platform that combined e-commerce, loyalty programs, and inspiration, among other features, into a smooth, all-in-one solution. This platform integrated essential features like scan and pay, shopping lists, recipes, community activities, sustainability initiatives, and family economy tips. Our goal was to deliver a seamless, user-friendly experience that addressed Coop’s various customer needs, promoting convenience, engagement, and a sense of community.